e-Driver examined various safety issues at Connexxion. It soon became clear that a marked improvement could be made by working on team lead-driver communications (see the Road Safety Check module). Team leads attended training courses to learn how to help their drivers become aware of risk behaviour and modify this where necessary. Safety procedures could then be streamlined (see the Target on Safety module). Drivers followed an online training course to improve their safety skills. The aim was to instil a new work ethic across the entire organisation: driving from the heart.
‘We engage in a conversation with employees on safety and job satisfaction’, explains Van Hout. ‘We then link this to the results obtained from the training programme. This allows us to help employees with any specific areas they may be struggling with and prevent potential accidents. We set aside time for conversations on safety and job satisfaction, which is compulsory (See the Activate Safety module). We also offer a financial incentive to sign up for the voluntary e-Driver training programme: two hours’ extra pay on completion of all modules.’